Being a small business owner isn't as glamorous as it sounds. In fact, just the opposite.
It is time consuming, stressful, and back breaking at times. But being a small business owner in the skin care industry is even more difficult. Having one or two products that you offer the public is a bit more manageable, but nonetheless, offering a wide variety of products is overwhelming to say the least.
For almost 2 years I have been working on getting labels, yes labels of all things, just right, to meet all the requirements set forth by the FDA. The FDA has a very clear guideline that must be followed, and I follow the rules. The sizing of the ingredients font has to be a certain percentage to the name of the product font, there has to be an appropriate space between the ingredient name and the side panels, and on and on and on. Your name. Your address. Your website. Your phone number. ALL of which changes with new regulations, as often as my labels did.
But in the midst of the two years, I discovered something about myself that until now, I did not realize. Resilience. I have always been a "in the box thinker" staying in my safe zone, not making ripples or waves in some cases. So adjusting to change, was a bit taxing for me personally. I can multitask, work circles around anyone, but as long as all the ducks are in a row. HAHA.
But adjusting to change has been good for me.
I always said if I could sell skin care products in a mediocre container with a kinda ok label, then I knew I had a good product inside, if it continued to sell. And it did. The label is just a tool, to introduce you to the product, and on that label you try to cram as much info as possible to engage in conversations with customers about what the product is, does, and the benefits of it. In short, labels are marketing tools, and well, I am not a marketer. So the challenge was difficult, to say the least.
But what I am, is persistent, and finally after two years, the labels are done. So, for the next few years, I will not make a change, but honestly I don't know if I can last that long. Redoing labels has become an everyday process for me, and quiet frankly, I think I will miss it. Who am I kidding? I won't.
Finding the resilience to continue, within myself, when I wanted to scream, cry and roll up into the fetal position has breathed new life into me. And ya know what? I did it! I powered through. And now? I think I could power through anything.
Resilience - the capacity to recover quickly from difficulties; toughness. Recovering quickly from difficulties, trials, errors, and daily life unexpectancies, is an accomplishment.
I recently was with a family member who received some devastating health news, as my eyes swelled with tears that never reached my cheek, I just took a deep breath and powered through. It is what we DO with those type of situations that help us become more resilient. That toughness during tough times that helps us to be strong for whatever situation we face.
Our lives are a blank canvas, and we fight the good fight every single day, my problem was I did not realize this. Today I do. And tomorrow I will remember.
I have always been tough, but not resilient, I did not recover quickly, until these past two years, and believe me when I say.......... I have done enough recovering for a lifetime. Now, what to do next? LOL I am going to enjoy being resilient, and have the confidence needed to more forward, whatever may come.
Moral for me? Never underestimate yourself, don't let doubt creep in, keep pushing through whatever it may be, and never give up! If you are passionate about it DO IT! With resilience! My prayer is for those of you reading this far, that you have a fire inside, like I did, that you didn't even know existed, and that fire will ignite and you will shine in everything you do!
I launched my own skin care business officially in 2013, at the age of 47 yrs young. Received my Certification in Aromatherapy shortly there after and have continued my Clinical Aromatherapy education in the Integrative Healing Practices field and Organic Cosmetic Science. I am married, have one son and two stepchildren and live in a small town in the Texas Panhandle.
Lisa32 Skin Care LLC
We believe in the power of nature.